BW Plus Photography

At Genius Design, we led the creative direction for Best Western Plus by developing brand-aligned collateral designs that maintained the hotel’s global identity. To complement the visual experience, we partnered with Dream Vision Studio for professional photography of the hotel and its rooms—ensuring a cohesive and high-quality brand presentation across print and digital platforms.

Sector

International Franchise Hotel

Services

Photography

Brand Implementation

Printing

Brand Assets Delivered

100+

Exterior hotel property photography during both daytime and nighttime is a highly challenging process that demands careful planning, technical expertise, and creative precision.

we carried out a detailed photography shoot covering guest rooms, dining experiences, food presentations, and key hotel features. This combination of precise design and professional visuals helped deliver a consistent and premium brand experience across all touchpoints.

we developed a full range of branded collateral materials—including brochures, in-room directories, key card holders, and signage—meticulously crafted to align with the hotel’s global brand guidelines.